Skip to Content Skip to Navigation

Why KAY?

Because we're devoted to love — as we have been for more than 100 years

Many Reasons to Love KAY

Everyone deserves to receive and give love. It's upon this steadfast belief that we've devoted ourselves to providing beautiful jewelry for all. From classic must-haves to the latest trends, our selection of quality jewelry is second to none — no wonder KAY is part of so many love stories coast to coast.

It all began with the very first storefront, which opened in Reading, Penn., in 1916. Back then, customers could find eyeglasses, music boxes, silverware, appliances, and razors among the gifts of jewelry. A lot has changed since then, but love lives on.

KAY Jewelers, now part of Signet Jewelers in Akron, Ohio, is now the leading jewelry store in America with more than 1,000 stores and a team of dedicated jewelry experts thousands strong, waiting to help you find beautiful pieces to love.

Exceptional Service

Whether you’re shopping in a KAY store or at, we strive to offer personal attention and trusted KAY expertise to help you make the perfect choice.

Online through a Virtual Consultation or with a Live Chat, our experts are happy to listen and shop with you to make your experience a fun, memorable occasion.

In our stores, our Jewelry Consultants are happy to share their expert advice — and because there are more than 1,000 KAY stores coast to coast, you know you can find this exceptional service anywhere life takes you.

Buy Online, Pick Up In Store

Pick up your jewelry in ONE DAY or less! No waiting for shipping. This option gives you (almost) instant jewelry-shopping gratification! Great for last-minute birthday shopping, anniversaries that pop up, or grabbing a holiday gift on the way to the party. You shop your local KAY's inventory, purchase online, and then stop by to pick it up. So easy. See how it works.

Exclusive Designer Selection

Diamonds, gold, gemstones, watches, gifts — with more options than anywhere else, we have the absolute best selection of jewelry for you. Through our own exclusive designs and those of trusted brand partners, we have your next favorite piece at KAY. Some of our favorite brands even carry their own brand warranties — a promise that your jewelry will stand the test of time.

Easy Payment Options

Love is unstoppable. That's why KAY offers several flexible payment options to help make purchasing decisions easier. Explore each easy payment option and find the one that's right for you.

The KAY Jewelers Credit Card

Why wait? Apply Now and enjoy all the benefits of the KAY Jewelers Credit Card.


Buy Now, Pay Later with Affirm and show them that your love is unstoppable.

The Lease Purchase Program

KAY also offers a lease option to allow you to take your jewelry home today.

Lifetime Gemstone Guarantee & Protection Plans

Your diamond and gemstone jewelry should last forever. We're here to help that happen. We stand behind our jewelry with a complimentary Lifetime Gemstone Guarantee on most diamond, emerald, ruby and sapphire purchases. We also offer additional Protection Plans you can purchase to ensure your jewelry continues to look as fabulous as the day you brought it home.

KAY Gives Back

Charitable giving has long been a part of who we are at KAY. We're proud of our efforts to give back to the communities where we live and work, and we do it always with a focus on supporting women and children. Our customers and our employees proudly help us support these worthy organizations. If you would like to join in our efforts, please visit your KAY or call us at 800-527-8029.

St. Jude Children's Research Hospital®

St. Jude was founded by the late entertainer Danny Thomas, who believed that "no child should die in the dawn of life." In 1999, inspired by the courage of the kids of St. Jude, KAY embarked on our partnership in caring. Thanks to the generosity of our customers and our Team Members, we have donated $81 million in just 22 years. A portion of that contribution comes from our popular holiday St. Jude Bear Sale— this year, Quinn and Quincy bears will help us make a difference.

These funds have aided many programs at St. Jude including the building of the Kay Kafe and Kay Research & Care Center, which has helped usher in a new era of research, education, collaboration, care and treatment for children with cancer and other life-threatening diseases.

Diamonds Do Good®

Founded in 2007 by leaders in the diamond industry, Diamonds Do Good is a global nonprofit that works toward a mission of empowering youth from countries where diamonds are found. It's leading these young people to become a new generation of ethical leaders through access to higher education.

To date, more than 2,000 college-age students across Africa and India have received financial assistance or have been awarded scholarships as a result of the generous support received from the diamond industry. Diamonds Do Good is proud to fund these educational programs, and works to tell the powerful stories of those who benefit.

Join Our Email List and Receive a Special Offer!