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Giving Back

Giving Back

At KAY, we're not only concerned with making our customers happy, helping you commemorate special occasions and giving gifts of love. We're also firmly committed to helping our community, especially those who need it the most.

We partner with four organizations that concentrate on improving health and happiness, especially for children.

St. Jude Children's Research Hospital® opened its doors in 1962 with the mission of finding cures and saving the lives of children fighting cancer and other deadly diseases. St. Jude was founded by the late entertainer Danny Thomas, who believed that "no child should die in the dawn of life." In 1999, we were looking for a way to give back to the communities in which we operate across the country. Inspired by the courage of the kids of St. Jude, we embarked on our partnership in caring with St. Jude.

In 2019, we presented St. Jude with a check for $5.4 million. Thanks to the generosity of our customers and our Team Members, we have donated $71 million in just 20 years. The funds have aided many programs at St. Jude including the build of the KAY® Research & Care Center which will help usher in a new era of research, education, collaboration, care and treatment of the kids at St. Jude, the expansion and remodel of the St. Jude cafeteria, now known as the KAY® Kafe, renovations to the second floor in-patient care center, patient registration area and Solid Tumor Clinic and the St. Jude Children's Research Hospital-Washington University Pediatric Cancer Genome Project, which resulted in the largest-ever release of comprehensive human cancer genome data for free access by the global scientific community.

St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other deadly diseases. St. Jude has the world's best survival rates for the most aggressive childhood cancers, and treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since St. Jude opened more than 50 years ago.

St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent in the next decade. St. Jude freely shares its breakthroughs, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food - because all a family should worry about is helping their child live.

With the continued support of customers and the commitment of our Team Members, we look forward to helping St. Jude make the world a better place for children.

Founded in 1999 by members of the U.S. jewelry industry, Jewelers for Children (JFC) helps children in need. Since its inception, JFC has donated more than $37 million to programs benefiting children whose lives have been affected by illness, abuse, or neglect through charity partners including St. Jude Children's Research Hospital®, the Make-A-Wish Foundation® of America, the Elizabeth Glaser Pediatric AIDS Foundation, and the National CASA Association.

Diamond Empowerment Fund (D.E.F) was founded in 2007 by leaders in the diamond industry, music mogul/business entrepreneur Russell Simmons, and social justice advocate Dr. Benjamin Chavis, Jr.  The mission is to empower youth from countries where diamonds are found to become a new generation of ethical leaders through access to higher education.  To-date, over two thousand college age students across Africa and India have received financial assistance or have been awarded scholarships as a result of the generous support received from the diamond industry. Those that have since graduated have returned home to support their families and create opportunity in their communities. 

To learn more 'Diamonds Do Good' social impact stories click here and visit

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